Jeffrey H. O'Keefe, Sr. is a 5th-Generation family member to assume the helm as owner of Bradford O'Keefe Funeral Home, Inc.

Jeff is a graduate of Notre Dame High School in Biloxi. He began his apprenticeship training with Bradford - O'Keefe in 1970. He Graduated from the University of Southern Mississippi and assumed the accounting for the organization in 1981. Jeff has remained an active USM Alumni having served on its Foundation Board and was inducted into the Alumni Hall of Fame in 2005.

He is a licensed funeral director and currently serving his second Gubernatorial Appointment on the Mississippi State Board of Funeral Service, which licenses and regulates funeral homes within the state, serving as its Chairman for 2018 and 2019. He is also a member of the National Funeral Directors Association, the Mississippi Funeral Directors Association, and the Selected Independent Funeral Homes association.

Jeff is a Director on Board with The People's Bank of Biloxi and was recently elected to the parent holding company board, Peoples Financial Corporation. Jeff is also a Director with Merit Health, Biloxi.

Born in Biloxi Mississippi, Jeffrey is a Graduate of Biloxi High School 2003. He is also a Graduate of the University of Southern Mississippi 2007. Jeffrey earned a Bachelor of Science in Business Administration with an emphasis in Marketing.

Jeffrey, a licensed funeral director, began his employment with Bradford-O’Keefe in 2004 and considers it a privilege to continue the Legacy of the organization.

Jeffrey O’Keefe Jr. is a Sixth Generation (6th) family member dedicating himself in service to Gulf Coast Families in our locality. He is a Licensed Insurance Agent, trained in designing custom funeral services for clients of Bradford-O’Keefe.

Jeffrey is involved in various civic and social organizations along the Gulf Coast. Some of these are the following: the Gulf Coast Carnival Association, The Reveler's Carnival Association, The Irish Hibernia Society. Jeffrey has served on the Board of Directors for the Biloxi Chamber of Commerce and volunteered with the Coast Young Professionals.

Arthur W. "Bubba" Lang III, CFSP, a fourth generation funeral director, attended McNeese State University before joining his father in funeral service. He joined the team of professionals at Bradford-O'Keefe in 1989.

Mr. Lang served as President of the Mississippi Funeral Directors Association in 2005 and was named Funeral Director of the Year in 2006. He previously served on the Mississippi State Board of Funeral Service, which licenses and regulates funeral homes for ten years and as Chairman from 2010-2014.

Mr. Lang is a member of the National Funeral Directors Association and has served on the "Policy Board" and two years on the “Executive Board”. In 2015 Bubba earned the designation of Certified Funeral Service Practitioner (CFSP) as a member of the Academy of Professional Funeral Service Practice. Also, in 2015 he was recognized for 50 years of Dedicated Service by the MFDA. He is also a member of Independent Selected Funeral Homes and numerous professional and civic associations.

Mr. Lang is an active member of St. Peter’s-by-the-Sea Episcopal Church in Gulfport where he serves as an usher and on the Vestry.

Justin B. O’Keefe, ChFC, CLU, CAP - along with a team of sales professionals, is leading Bradford-O’Keefe Funeral Homes sales team. Justin earned his Chartered Financial Consultant and was the youngest Chartered Life Underwriter in the State of Mississippi at the time he received his designation. He also is a Chartered Advisor of Philanthropy. He has achieved numerous sales awards.

He is a graduate of Georgia State University where he majored in Insurance and Finance. He is also a graduate of the American College in Bryn Mawr, Pennsylvania and the Life Insurance Marketing and Research Association School in District Management.

Kimberly is a long-time resident of the MS Gulf Coast. She is the daughter of Bruce and Carla Baker and a 1999 graduate of St. Martin High School. 

Kimberly pursued the Funeral Service Technology Program at MS Gulf Coast Community College and obtained an Associate of Applied Science degree with an emphasis in Mortuary Science in 2013. She began her career in Administration with Bradford-O’Keefe Funeral Home in 2012 and was named Employee of the Year in 2014. 

During her spare time, Kimberly enjoys spending time with her family and being outdoors. 

A lifelong resident, Gary graduated from Notre Dame High School and attended Jefferson Davis Community College. He began his career with Bradford-O’Keefe Funeral Home in 1985 and was named Employee of the Year in 2023. He is a licensed Funeral Director and has served as the President of the Mississippi Funeral Directors Association during 2008 and was named Funeral Director of the Year in 2009. Gary is a member and former President of the Slavic Benevolent Association in Biloxi. He is also a member of the Knights of Columbus and attends church at Nativity B.V.M. Cathedral in Biloxi.

David P. Stanley is a graduate of Gulfport High School. He earned a Bachelor of Science Degree from the University of Southern Mississippi.  David began serving families with Bradford-O’Keefe in 2014. He is a licensed Funeral Director in addition to being a Prearranged Funeral Specialist.  David has expanded his service to families with the MAPP program, Memorial Asset Protection Program. This program provides assistance to families with all the details following the loss of a loved one.  He is an avid supporter of Feed My Sheep and Feed the Needy in addition to numerous other local charities.

David is married to his wife Dr. Jeana Erickson Stanley and they have five beautiful children, Connor Wilson, Hanna Sophia, Emily Kate, Ryan Patrick, and Rachel Leigh Stanley.

Peggy Roberts has been a Family Service Counselor for Southern Memorial Park Cemetery in Biloxi, Floral Hills Memorial Gardens in Gulfport and Gulf Pines Memorial Gardens in Long Beach for the past 16 years. Peggy brings a wealth of compassionate experience in assisting families coast wide.  She serves as the Cemetery Manager at Crestlawn Memorial Park Cemetery in Ocean Springs, D’Iberville Memorial Park Cemetery in D’Iberville and Gulf Coast Memorial Cemetery and Mausoleum in Bay St. Louis.  

Peggy is a resident of Pass Christian and a member Edgewater Christian Fellowship Church in Biloxi.  She also serves as a certified and licensed prearranged funeral specialist for Bradford-O’Keefe Funeral Home and Edmond Fahey Funeral Home.